Batata Inglesa and the DANUBIO Cream Cheese unite to create a new flavor of Baked Potato.
Keeping this in mind, was created a campaign highlighting the newest ingredient of the limited edition of Chicken Baked Potato: DANUBIO Cream Cheese.
It was to be a only seasonal campaign, but the consumers just loved the new flavor and it became an oficial flavor replacing the old flavor. And the key visual of the campaign became the new identity of the restaurants of the airport.
Art Direction: Joanna Moreira
Copywriting: Debora Motooka
Potography: Daniel Avila