CHICKEN BAKED POTATO + DANUBIO CREAM CHEESE

Batata Inglesa and the DANUBIO Cream Cheese unite to create a new flavor of Baked Potato. Keeping this in mind, was created a campaign highlighting the newest ingredient of the limited edition of Chicken Baked Potato: DANUBIO Cream Cheese.
It was to be a only seasonal campaign, but the consumers just loved the new flavor and it became an oficial flavor replacing the old flavor. And the key visual of the campaign became the new identity of the restaurants of the airport.

Creative Director: Sergio Clara
Art Director: Joanna Moreira
Copywriter: Debora Motoka
Photographer: Daniel Avila
Agency: Mestiça Propaganda