Using the tagline "A primeira mordida é por nossa conta" (The first bite is on us), Sodexo offered 30% discount for Sodexo's card holders to enjoy the best burgers in São Paulo.
Additionally, Sodexo's clients could share their opinion and vote on the best burgers of the festival on the festival's hotsite.
This project brought the Sodexo account to Mestiça Propaganda.
Creative Director: Luiz Parpulov
Art Director: Joanna Moreira and Lara Basso
Head of Digital: André Marino
Copywriter: Rafael Priolli
Agency: Mestiça Propaganda